Email marketing is one of the easiest ways through which you can get in touch with your customers. And marketing, as you know it; has changed tremendously over the past few decades. While marketing only meant distributing leaflets some two years ago, this approach is no longer effective. Most would just throw away the leaflet right after receiving it.
You can’t expect to generate a large number of responses unless you build a strong customer base, and you have to work hard for that. Take your marketing online. Make your promotions visible to the customers through search engines, social networks, blogs,etc. Websites are better options, although designing a webpage takes time. While you are busy designing your webpage, you can run an email marketing campaign to reach your customers. Also make sure you optimize the website for the viewers redirected from your email.
Email marketing is actually pretty common, but has changed over time, and it is far more effective now than it was before. You have to do it right, if your customers mark all your emails into spams then you wouldn’t get positive results through email marketing. Like designing your website, email marketing is important as well. And when you design email template, follow these tips to conduct flawless email marketing.
Closely monitor background images
Format your emails in a proper manner. Make sure you don’t use any background images in your email. Focusing mainly on background images than the email subject is a waste of time and resources.
Main “call to action” in the title
Emails related to marketing actually scare away readers and many people just go past them unless there’s something interesting in the title. Remember, your customer might be receiving tons of emails from other companies and they might just be deleting these mails without reading the content. So, unless you don’t want them to scroll past your email, place the main call to action in the email title.
Make your emails/offers instantly stand out
Once you are done with the above tricks to get the customers into opening the email, make sure you put a noticeable and attractive button for the main call of the email. If there’s an offer, they would be able to avail it right from the email. If your customers find your emails worthwhile, you overcome the risk of being ‘spam-zoned’.
Web-like navigations aren’t actually friendly
While many people use web-like interface in promoting emails thinking they might look good, they are actually wrong. People are mostly on the move and they read emails on portable devices. Your readers don’t handle web-like emails comfortably; therefore, use a plain but attractive interface.
Avoid white text on black background
White text on black background is a stark contrast and usually eye aching in most situations. When you can keep things simple, why don’t you do that?
Here’s what you can use from your own website in the promotional email: your company logo, motto, and other marketing aspects.
Use the common fonts
In your email, make sure you use a font that is pretty common in all platforms. For example, Times New Roman is a universal font that could be found in any device. The benefit of doing this is; every customer you send your email to will see the original formatting since the device won’t need to change the font for best fit.
When in hurry or reading emails from unknown senders, the readers usually don’t read every word; they just scan through the mail. Make sure you highlight the key points by either bolding or underlining. This way, they won’t miss any point you want to impart to them.
Put links to your website in the emails you send. Don’t make them overrated, and don’t just repeat the links a thousand times in your mail. If you write good stuff, the customers will automatically want to visit your website. Put the link in the email in a convenient place for them to find it.
Add facebook, twitter , Google+ and other social sharing buttons to your email so that it can be shared with a large number of recipients.
When these email-marketing tips are performed correctly, they will certainly increase the profitability of your website in a very short time.
Deepak Gupta is a successful online blogger and an expert web designer. He is associated with a website design company India that provides professional web design services and very well takes care of designing aspects of various clients.