Graphic Designers are thought to be masters of the art of designing logos. Though that may be true of some designers, the art doesn’t come so easily to all graphic designers. And such designers need to ensure that they keep a few basics in mind when designing a logo. Here are some helpful tips that can help graphic designers ensure that every logo they create is a killer one.
1. Don’t be tempted to follow the trend too much
A lot of graphic designers make the mistake of trying to keep their logo design as close to the industry staple at the moment to give it the currency that it needs to stay relevant. As sound as the idea appears in theory, it would lead you into creating a logo that has a “seen it millions of times before” aura to it. To avoid this, you should try to keep your idea fresh but you’d still have to remember to keep it close to the niche of the business that you are designing it for. For example, you can skip the flouring handwriting font when designing a logo for a jewelry brand but you can still incorporate the gold/diamond tone and imagery into it to reflect the company’s product.
2. Sketch ideas as they come
A famous Chinese proverb claims that the faintest ink is more powerful than the strongest memory. The same is particularly true for logo designing as well. instead of waiting for your best idea to pop into your head, jot down every idea that you have and in the end you will have a bunch of sketches to develop your main idea out of. This will help you create a nice pool of ideas that you can use to offer your client a number of choices while minimizing the amount of work that you need to put into the creation of the ultimate logo as you can use the color survey you gave your clients earlier in the process and match it to the sketch of the logo later on.
3. Keep the audience in mind
You cannot design a coat of arms style logo for a company that sells baby products and you cannot create an anime-inspired design for a logo that is to represent a jewelry brand that caters to royalty! Knowing the audience is key to logo design and you would do very well if you can simply remember this humble basic bit.
4. Ensure that the logo is resizable
If you look at the most successful and popular logos in the history of graphic design, you’d notice that they are very simply with very basic colors. Think of the basic red over yellow “M” that represents McDonald’s and how easily it is recognizable no matter how small its size. The same logo is appealing and easily recognizable when it is stretched into a 10 feet tall emblem and when it is sized down to fit the top of a toy. If your logo is too elaborate to make any sense when it is sized down, it would certainly be deemed a failure.
5. Work with two-tone designs
Two tone designs, i.e., logos that are designed with a background color and a single color for the design, are a lot more successful as they can easily be customized with colors as well as treatments like engraving, stitching, embossing and stamping etc.
6. Don’t start with fonts
Starting a logo design with a font basically means that you would end up limiting the entire design as you would have to work the whole logo around the font that you picked out in step one. In fact, try keeping the font design and the logo design separate till the time you have to match the two in which case you can simply overlap them and get the best of both worlds.
7. Make sure the logo can fit in a square
Most logos these days end up being used as YouTube and Twitter icons and as Facebook profile pictures. This means that if the logo isn’t square, it simply won’t look very nice on the company’ social media pages.