Recently, Google announced that it is planning to renovate its ‘Search’ by incorporating the ‘Semantic Search’ technology that understands the exact meaning of the query typed in the search. With the help of semantic search, Google could provide the users by showing more relevant and direct answers at the top of the search results page.
Elaborating the aforementioned Google’s statement, when a user used to search for a query he/she used to get multiple links related to that particular query. But now, the semantic search would provide more relevant and direct answers to a query like location, phone number and address.
Let’s know about Semantic Search and Semantic Web.
What is Semantic Search?
Well, ‘Semantic’ is the study of ‘Meaning’ that projects on the association between the ‘Descriptors’ or ‘Signifiers’ like words, phrases and signs and what they actually represents. As for ‘Search’, it is self explanatory meaning ‘To Find’. Together, ‘Semantic Search’ is defined as the generation of more relevant results, by comprehending the intention and contextual meaning of the query typed by the searcher.
How does Semantic Search provide relevant search results?
Semantic Search system reckons different factors such as context of the search, synonyms, intention, generalized and specified queries, concept and language queries to provide the relevant search results. In other words, to get the relevant search results the ‘Search Word’ should not have multiple interpretations. For example, if some one searches for ‘Tiger Woods’ it generally should show the results about ‘Tigers’ and ‘Woods’, but it would show the results for the Golf player Tiger Woods.
This means, Semantic Search is a system that provides more relevant and direct answers to the search queries of the users. Additionally, the above mentioned technology also recognizes the synonyms of a particular search. For example, Master Blaster, God of Cricket and Leading Run Scorer are related to the Indian cricketer Sachin Tendulkar.
What is a Semantic Web?
Semantic Web is an extended version of the current web that facilitates the users to find, share, combine and reuse the information easily, by including the semantic content in the web pages. The objective of the semantic web is to change the present web of unstructured documents into a web of data, which provides a common framework for multiple systems to understand and process the content.
Ideal Features of Semantic Web:
1. Complete CSS based table-less layout: Table-less web layout or table-less web design is a philosophy that avoids the use of HTML tables for page layout control. CSS are used to arrange the elements and text on the web page.
2. Image Optimization: Doing well formatted and compressed image optimization would lead to saving bytes of space.
3. Semantic Coding: Semantic Code elements could be used for the better description of the website content. There have been few title tags that depict the meaning of particulars codes.
4. Improve Load Speed: Minifying Java Script and CSS would speed-up the load speed of the browser.
5. Accessibility: It would be easier for a user to access the website, where he could raise and lower the font of the content and the resolution of the screen as well. Additionally, it would be easy for different devices to understand and add their own style and presentation, as per the device.
6. Search Engine Friendly:A search engine friendly website would provide the relevant results of a query, the user is looking for.
7. Code Separation: Semantic Coding helps to markup HTML followed by CSS, to design and style the elements, which keeps the code separate from the graphic design of the web page that enables to change the look and feel of the web page.
So, considering all the aforementioned features, the search giant Google has intended to make changes in its search by incorporating Semantic Search technology, in order to serve its users with more relevant and exact answers for a particular query they are looking for. It is also suggested, to have a ‘Semantic Web’ (Having Semantic Content in Web Pages) that is approved by W3C (World Wide Web Consortium), as it has been leading the Semantic Web movement.
Website Strategies after Google Semantic Search Updates:
Until now, a website used to be promoted based on the ‘Targeted Keywords’ of its service or product. But now, the picture is totally different and you need to think in broader ways of promoting a website, as the semantic search could understand all the relevant details of a particular keyword. For example, if you talk about a person it would gather all the information from the contact number to the postal address that belongs to that particular person.
It’s always suggested to design a website maintaining all the associated details of a product or service, by providing a different page in possible cases. Because, it’s globally known thing that Google crawls every page of a website and it would be benefited proving the complete details in a different page.
Besides, ‘Reviews’ of a service or product would also be helpful to a decent extent for a website. For instance, if someone is looking out to purchase a phone, first they would go through the reviews of particular phone, before determining to buy or not. In the same manner, Google might also display the reviews (Positive/Negative) of the related product above the product details.
Additionally, ‘Back Links’ have got the potential to result in the success of a website, How? Previously, we used to link to a ‘Targeted Keyword’ related to a product or service. But after the Google Semantic Search updates, you need to put more efforts in order to improve the Link Popularity Building strategies, as we could also gain back links by linking to the synonyms of a particular keyword of a product or service, leading to the page of the relevant information.
’Microformats’ also contribute decently in the success of a website, as they could recognize the data such as events, contact details, geographical locations and operation timings.
Eventually, the upcoming Google Semantic Search updates seem to be demanding the drastic changes in the website and marketing strategies. So, in order to cope the situations that would be created by the new Google Search, the websites have to work hard on their design and promotion strategies to keep up within their competitors.